The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords.
First, the phrase “inbound marketing” was invented and popularized in the mid-2000s by HubSpot, a company that sells — of course — “inbound marketing software” and is receiving some bad publicity in the form of a book by former employee Dan Lyons that was released on April 5.
Second, the phrase “content marketing” was largely established around the same time by Joe Pulizzi. He created the Content Marketing Institute, which sells — of course — “content marketing training,” as well as tickets to the Content Marketing World conference.
Samuel Scott, Techcrunch: Everything the tech world says about marketing is wrong